AEC LIGHTING SOLUTIONS CO., LTD
PROFESSIONAL CONTINUOUS LAMP HOBOLITE, WON THE GERMAN IF AWARD AFTER WINNING THE RED DOT AWARD
Source: | Author:AEC marketing | Published time: 2022-05-07 | 3362 Views | Share:

Professionals who focus on the field of product design should not be unfamiliar with the iF awards announced from March to April every year. Being recognized by such an international top design award not only recognizes our authority in product idea, but also the strong endorsement of our brand image. This is why iF always attracts industry rookies and even well-known and influential brands to participate in the competition every year.

The iF Product Design Award was introduced in 1954 and is annually conferred by the iF International Forum Design. The award, which spans multiple disciplines, has more than 11,000 entries from around 57 nations in 2022. In the end, only 73 products won the iF Gold Award, with a probability of about only 1%, and the rate of being shortlisted in the design award was less than 18%. It is because of this strict selection criteria that have created the unparalleled authority of iF, making it known as the "Oscar in product design".

Not only were the three entries of professional continuous lamp brand Hobolite  shortlisted for the design award, but also parent company AEC Lighting Solutions Co., Ltd. was awarded the honor of Lighting Top 10 Label by iF in recognition of its remarkable achievements in winning many awards in the iF lighting category since 2018. In just a few years, entering the top 10 of if lighting category, which shows the strength of our product design.

The final score of iF award is composed of Idea, Impact, Differentiation, Function and Form. Among all the high scores of all the Hobolite products, differentiation, form and function are criteria that stand out the most

The modeling of Hobolite products abandons the traditional barrel lamp body design and adopts the vertical structure, which not only realizes the innovation  in appearance, but also makes the lamp body much easier to hold and carry. The material is made of aviation grade high-strength aluminum alloy and eco friendly synthetic leather, which not only meets the requirements of durability, but also adds a warm feel. In addition, the silver and brown color combination integrating modern minimalist and retro classic style reveals the exquisite, elegant and practical spirit of ingenuity in the product design.